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MARKETING

 

Marketing includes various activities that are related to each other. Making a good analysis, you can plan an effective strategy to achieve good economic results. 

 

We are facing new challenges: every market has its own social, environmental, political, religious rules influencing consumer purchase process. It 's time to reflect and understand which is the right direction to get things done well with ethic, sensitivity and attention to what we do and how we do it.

 

  • Strategic Marketing - Research and market analysis for product lines, competitors, business trend and new opportunities

 

  • Brand - Product and brand portfolio management and positioning

  • Image creation and management 

 

  • Marketing Plan - Marketing mix management, price and communication policies, the issues of distribution and customer portfolio management

  • Budget management

 

  • Marketing Activities - Creation of promotional material to support sales (catalogs, price lists, posters, flyers, gadgets, samples ...)  

 

  • Customer relation mangement - Starting from customer expectations to CRM process, passing through marketing 3.0, customer equity and customer loyalty as main driver of lifetime value

  • Web-digital marketing, direct marketing, DEM and Customer Satisfaction management

 

  • Promotion - Fair and international exhibition management, workshops, incentive trip, product launch event 

  • Advertising - Media plan and sponsorship management

COMMUNICATION

 

Company success in the world depends on your ability to communicate externally and internally your organization. 

In this Social environment we have to consider carefully the Employee Personal Branding that must be integrated in the corporate communication strategy.

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  • External communication - Establish guidelines for communication, corporate messages, preparing press releases & kit, speeches and organizing press conference

 

  • Social Communication - On-line and Off-line plan and management (Social media: FB, Twitter, Blog, Forum)

  • Performance monitoring (Google Analytics, Google Web Master, Adwords)

 

  • Public Relation - PR Plan and development 

  • Management of relationships with international and national press, government, authority - developing rapport with all media representatives by being responsive to their inquiries; addressing their information needs; building personal contacts and networks  

 

  • Reputation - Company reputation (marketing 3.0) and Crisis Situation management

 

  • Web - Company website management and updating, SEO-SEM activities

  • Press coverage monitoring

  • Content marketing activities

 

  • Internal Communication - Newsletter multilanguage creation and company intranet management

EVENT

 

Over the past twenty years, BRAND visibility in all areas of consumer and trade has grown significantly 

becoming the cornerstone around which turns the corporate communication.

 

Manage an event is a complex activity that requires skills and attention: nothing can be left to chance.

A successful event has a director behind able to expertly coordinate each element returning the perception that things were magically moving by themselves, and every individual moments were the logical sequence of the others and well balanced, leaving the impression of a perfect event to participants.

 

This is the philosophy at the base of my events.

 

  • Company Event - The success of a corporate event is comparable to a first stage without chance to repeat it again. Often during an event everything is played in a short time, so it is crucial that every single detail will be in line and consistent with the message that we want to launch

 

Every aspect of the organization must be studied carefully from design to the choice of content, considering the logistical options, the communication plan till to the monitoring during the course of the event, without forgetting the post event (press releases, monitoring results, and so on. )

 

  • Business Meeting - There are different types of events: convention, product presentations, internal meetings, press conferences, seminars and round tables, conferences, etc. . For each of them there are specific rules to be followed, to be sure that we have done a good job 

 

  • Product Launch - It 's important to make an integrated plan for communication and relational marketing during the launch of new product, including the event

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